The Atlanta Journal Constitution
The Atlanta Journal-Constitution stands as the sole journalism brand with a 150-year legacy in the South. While they’ve long enjoyed the trust of Atlantans, the brand needed to reaffirm its relevance for readers around the country. The verbal identity is rooted in the AJC’s dual embrace of substance and soul, reinforcing their commitment to Atlanta while setting the stage for a leadership role at home and across the South.
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Creative Direction by Blake Howard
Design Direction by Gray Hauser
Designed by Gray Hauser, Brit Blankenship, Brian Paul Nelson, Reid Parsekian, Michael Martino, Déborah Neaves
Verbal Identity by Cam Leberecht, Clayton Notestine
Blackletter Refinement by Dalton Maag
Animations by Max Prince
Brand Strategy by Blake Howard, Cam Leberecht, Gray Hauser
Project Management by Patrice Fielder -
Client: Atlanta Journal Constitution
Studio: Matchstic
Year: 2023
Industry: Non-profit
